by Fernanda Perez | Jul 15, 2020 | Company Culture
We all have a name so others can identify us. When you mention someone’s name in conversation, you can get an instant picture of them. The same happens with a company or business, and it happens through branding. Branding is not only your agency’s name but everything...
by Fernanda Perez | Jul 14, 2020 | Company Culture
An agency is defined by its core values. It’s not something that you only see at the company or on the website, but through its people in and outside of the agency. Core values define the company identity, and that goes beyond profit and sales. Let’s take a look at...
by Fernanda Perez | Jul 13, 2020 | Company Culture
Maintaining quality and consistency in your business’ visual content can be a challenge. For this reason, creating style guides (or brand bibles) is a must in every company. This essential document contains all the necessary information to create whatever content your...
by Fernanda Perez | Jul 9, 2020 | Digital Marketing
As stated by Ian Laurie, CEO of Portent, Inc., content marketing is anything that communicates a message to an audience. It is the heart of marketing, as it is how we communicate with our audience regardless of the form. Content marketing can help you build a...
by Fernanda Perez | Jul 8, 2020 | Digital Marketing
Pricing your digital marketing services can be challenging, especially when you’re starting your agency. Most digital marketing owners are salespersons; they are great at selling their services to prospects. However, they struggle with pricing, and in most cases, the...
Recent Comments