by Daniela Chamorro | Sep 21, 2020 | Company Culture
The Chief Executive role comes with endless responsibilities and challenges. Aside from setting corporate strategies, managing resources, and making all major decisions, CEOs are responsible for shaping the company’s culture. Doing all of this while keeping...
by Daniela Chamorro | Sep 4, 2020 | Company Culture
Salary-related conversations have long been taboo in the business world. Asking questions about pay is discouraged by companies, and considered rude by most people. Although salary secrecy continues to be the most prevalent payment model among companies, in recent...
by Daniela Chamorro | Sep 3, 2020 | Digital Marketing
Through countless psychological studies and experiments, we’ve come to understand our emotions and what triggers them. Then marketing has taken advantage of psychology to address its target audience directly and get them to purchase a product or take another...
by Daniela Chamorro | Sep 2, 2020 | Digital Marketing
Facebook is the world’s largest social media network, and its advertising platform allows every business owner to connect with their target audience. In fact, Facebook claims that they’re 89% accurate when it comes to targeted campaigns. This means that Facebook ads...
by Daniela Chamorro | Sep 1, 2020 | Digital Marketing
The marketing funnel is the path your customers take to purchase a product or service. It’s composed of different stages, starting from visitors that come to your website down until they convert. Some tools and techniques can be used to customize the path your...
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