6 Unexpected Qualities of Great CEOs

6 Unexpected Qualities of Great CEOs

The Chief Executive role comes with endless responsibilities and challenges. Aside from setting corporate strategies, managing resources, and making all major decisions, CEOs are responsible for shaping the company’s culture. Doing all of this while keeping...
Types of Facebook Ads (And When to Use Them)

Types of Facebook Ads (And When to Use Them)

Facebook is the world’s largest social media network, and its advertising platform allows every business owner to connect with their target audience. In fact, Facebook claims that they’re 89% accurate when it comes to targeted campaigns. This means that Facebook ads...
What Is A Marketing Funnel?

What Is A Marketing Funnel?

The marketing funnel is the path your customers take to purchase a product or service. It’s composed of different stages, starting from visitors that come to your website down until they convert.  Some tools and techniques can be used to customize the path your...