In order to scale your agency and make sure it leaves an impression on the prospective clients you meet, you need to interlace your personal brand into it. As the owner, you are the face of your business, and you can use that to get more clients and increase your authority in digital marketing.
Starting Your Personal Brand
Before you start working on how to integrate your personal brand into your agency, you need to ask yourself what your brand even is. Define the kind of persona you want to project in your content. This persona shouldn’t be a lie, but you should define the characteristics about yourself that you want to highlight, like a laid-back attitude or high energy.
How To Build A Strong Personal Brand
Building a strong personal brand is a journey. You may learn new qualities of your brand as you go through the process and it’s important to adjust as you go. However, if you don’t know much about the process, here are some valuable tips you should know.
Get To Know Yourself
The first step into building a personal brand that transmits your essence is to really know yourself. It’s important that you know your strengths, passion, skills, and what you want to offer to your audience through your agency.
With all your details set, it will be easier to show your audience what makes you different from other agency owners. Once you have established all the details you want to include in your brand, it’s time to create a vision of your personal brand.
Set A Main Message
Once you have your persona ready, you can create your brand personality. Remember, this is something that all future employees, clients, and partners will know you for. Hite Digital’s CEO JC Hite, for example, is known as an expert in helping agencies scale. He also focuses on family and on having a commitment.
You have to find one of your strongest qualities and turn it into something that can help your current and potential clients.
Be Present On Social Media
One of the main goals is to make people aware of both your digital agency and your personal brand. The best way to do so is to be present in as many social media platforms as possible, so you can reach different audiences.
Being present everywhere is difficult, so choose 3-4 platforms that make the most sense for you, such as Twitter, Facebook, Linkedin, YouTube, or Instagram. It’s also important to think about the type of content each one requires.
Constantly Create Content
It’s been proven that content that targets the needs of your audiences can drive them to engage more with your agency. As potential clients search for answers to their digital marketing questions, you can provide the answer, establishing yourself as an expert in the industry. Consistency is key to success here.
With the right content, you will be able to help your audience and make it more likely that they’ll turn into clients. But in order to keep up with their needs and target even more people, you need to constantly create content via your social media platforms.
Get Help From Professionals
With the right help from the Digital Agency Hacker, you will be able to engage with your clients while building your personal brand. Join our Facebook community to learn from other agency owners and experts.