There is no exact way of making a perfect landing page that will drive millions of conversions into your client’s website.
Since every business is different, each client’s landing page may have different components and different needs. However, they all need to fulfill the main goal of providing visitors with accurate information whenever they land on the page and make sure it’s converting. There’s a lot of thought that needs to be put into a landing page. The way you position a headline, the body of the text, or pictures can impact each visitor in a different way.
The best way to attract visitors into your client’s website is to follow a clean format that is not hard to read and is very engaging for their audience. Your landing page has the power to drive potential customers into their website or to make them click out in a few seconds. That’s why it’s crucial that you create a great one.
What Do You Use a Landing Page For?
Your landing page is a very important part of your client’s website. Since it’s called a landing page, it means it’s the page that clients will first look at after they click on a search engine result, email link, social media post, or after clicking on an advertisement. A landing page has many uses that are highly beneficial to your clients, especially in conjunction with your digital marketing services.
PPC and FB Ads
A business advertises their services to get leads and potential clients. Advertising throughPPC and FB ads online goes hand in hand with a landing page. Whenever you create an ad for a client and post it online, this can reach thousands of potential customers on different social media platforms.
Once a user clicks the ad, it’ll take them to your client’s landing page. If the landing page doesn’t make sense or it doesn’t have the information they were looking for, you lose their interest and they click out of the website.
Advertise a New Product or Service
Whenever your client launches a new product or service, it’s crucial that it has a landing page. In order to advertise your client’s product and make sure it reaches your target market, you need to have a landing page with all the information detailed.
This will help the customer to know what your client’s product or service is about and make them more interested.
Components of an Effective Landing Page
Every landing page is formed of key components that are necessary when creating it. Each of these components can make the user feel more engaged and even get them to sign up to your services or buy your products.
- Catchy headline
Your landing page can increase your client’s website’s conversions. However, creating conversions is harder when you are not engaging the users enough. A headline is one of the first things that the user reads and it’s important that it’s creative and describes the body of the text. If your headline and text don’t match, the user will exit your website and don’t buy your product/service.
In order to create a catchy headline, you need to know what your customer needs. If your headline has to do with your user’s needs, it’s very likely they will click on it and engage with your landing page.
- Clear Content
Clear and easy to read text is something that users love. No one likes having to read through text that’s difficult to understand and makes you confused. If you’re describing your client’s services, you need to make sure it’s easy to read for everyone, regardless of their background or industry.
- Avoid Using Too Many Links
Linking the user to different sites throughout the landing page can be confusing. It’s important that the landing page focuses on just one thing and provides no more than 2 links for that. This will make the user feel more engaged, not having to look at other websites and make sure their attention is fully on your client’s site.
- Strong CTA
Once the user reads the headline, it’s important that you add a call-to-action. However, this needs to be a strong call-to-action that tells them what they need to do. Make sure that the CTA is sharp and straight to the point, that way visitors won’t have any doubts.
CTAs such as “Visit Now” or “Sign Up Here” are straight to the point and can be understood by every user, but you can also be more creative. Make sure they’re not too long because users can be easily distracted.
- Use Images and Videos
The use of images and videos that are related to your content is a great addition. Sometimes, some users may have a harder time understanding your products/services. Using images and videos can make their experience more engaging by being able to browse through what you’re offering easily. It also makes them more engaged in the content, especially if it’s media that’s easy to understand.