News & Resources
How Salary Transparency Benefits Your Team (And You)
Salary-related conversations have long been taboo in the business world. Asking questions about pay is discouraged by companies, and considered rude by most people. Although salary secrecy continues...
Why And How To Use Psychological Triggers in Your Copywriting
Through countless psychological studies and experiments, we've come to understand our emotions and what triggers them. Then marketing has taken advantage of psychology to address its target audience...
Types of Facebook Ads (And When to Use Them)
Facebook is the world’s largest social media network, and its advertising platform allows every business owner to connect with their target audience. In fact, Facebook claims that they’re 89%...
What Is A Marketing Funnel?
The marketing funnel is the path your customers take to purchase a product or service. It’s composed of different stages, starting from visitors that come to your website down until they...
Top 7 Mistakes People Make in PPC
Whether you're an expert digital marketing agency or just starting out in business, you should learn about pay-per-click advertising and the top mistakes people make. Here is a list of some of them....
How To Onboard A Client For Your Agency
Onboarding a client is like all first experiences. You might feel nervous, set specific expectations, worry about whether you'll create a good first impression, and so on. There are two ways in...