Clients are essential elements for sustaining an agency; in fact, they are the heart of it. The more you understand the importance of building relationships with them, the more successful you’ll be in growing your agency.
How do you build those relationships? You can spend thousands of dollars on marketing and strategies to bring new clients, but without a relationship, they will just come and go. Here is why building relationships matters, and how to turn clients into partners.
Why Do Relationships Matter?
Client relationships are crucial for business growth. Taking time to understand your clients and what they need, lets you be in a better position to ensure their satisfaction with your services. It will also open doors to new opportunities and increase the possibility of client referrals and word-of-mouth marketing. Referrals are the source of new business for at least 50% of marketing agencies.
How To Turn Clients Into Partners
When you consider a client relationship as a partnership, it’ll be more collaborative and mutually beneficial. It will help build a sustainable relationship rather than just completing the work and moving to the next client. Here are a few tips that solidify client relationships.
Pick The Right Clients
Although it may be challenging to do so at first, one of the ways that you’ll solidify client relationships is by picking clients you click with. Your agency should be working with people that are a good fit for you. When you work with clients that align with your culture and philosophy, it is a lot easier to maintain that connection.
Constant & Effective Communication
Clear communication is important in relationships with your clients. Being responsive to emails, calls, scheduling check-ins, sharing news, and interacting with them online is a great way to be transparent. They will also feel included in every step of the process regarding their campaigns.
Honesty & Setting Correct Expectations
Honesty is critical in every relationship. If you were not able to deliver specific results to the client or if something didn’t work as planned, you have to be honest. They will know that you had their best interest in mind and that you are committed to improving next time, rather than believing that you are keeping information from them or making unattainable promises.
You must also be honest in setting expectations. Be realistic about what you can do in a certain amount of time. Set clear goals and strategies to deliver what you promised your clients in the best way possible.
Get To Know & Care For Your Clients
When you do talk to your clients, really take the time to get to know them. Don’t just ask them about business, but how they are doing personally without being too intrusive. Not only will it help build a stronger relationship, but it will also serve as a way to discover areas where you can help. Remember that their success is your success. It is a mutually beneficial relationship.
Agency-Client Relationships Drive Your Business
Remember that client relationships drive your business. They can help you grow not only by acquiring your services but also by recommending you to others based on the outstanding experience they are having with you. Implementing the tips mentioned above can solidify and improve your client relationships.
Join the Digital Agency Hacker’s Facebook community to connect with other agency owners and learn more about turning clients into partners.