Why Offering Only Facebook Ads Is A Big Mistake

Why Offering Only Facebook Ads Is A Big Mistake

Facebook Advertising has thrived since its beginnings, offering businesses the opportunity to promote their brands while interacting with highly targeted audiences. Facebook Ads allow us to target people based on location, gender, age, job title, interests, and more....
Writing Content for Different Parts of the Funnel

Writing Content for Different Parts of the Funnel

The marketing funnel has been used by businesses for many years to guide their marketing efforts and create effective strategies. It is essentially the process or steps that potential customers take that move them from prospect to customer.  Content is the heart...
How To Optimize a Google My Business Profile

How To Optimize a Google My Business Profile

More than a business listing, Google My Business (GMB) is a powerful and free business profile that allows you to connect with customers across Google Search and Maps. If you are offering SEO services to your clients, it’s necessary to claim their business’ GMB...
The Intangible Benefits of Content Marketing

The Intangible Benefits of Content Marketing

As stated by Ian Laurie, CEO of Portent, Inc., content marketing is anything that communicates a message to an audience. It is the heart of marketing, as it is how we communicate with our audience regardless of the form. Content marketing can help you build a...
How To Price Your Digital Marketing Services

How To Price Your Digital Marketing Services

Pricing your digital marketing services can be challenging, especially when you’re starting your agency. Most digital marketing owners are salespersons; they are great at selling their services to prospects. However, they struggle with pricing, and in most cases, the...