Hiring Your First Team Member as a New Digital Marketing Agency
Congratulations! You decided to start a new digital marketing agency. Now that you have everything ready, you might want to start recruiting to find your first team member.
Believe it or not, hiring is not the first thing you should do when starting. It’s recommended to start thinking about recruiting until you get your first 15 clients. Why is that? Because you have to learn the waste of the land. It doesn’t matter if you aren’t a salesperson or not very good at service; the only way to learn is through experience.
The experience you will get when servicing your first 15 clients is invaluable because what you learn from this experience is what you will teach to your first team member.
Now, Let’s Start Hiring
Now that you have your first 15 clients and have gathered enough experience to pass on, it’s time to start the recruiting process.
Where do we start?
What Position Do We Want to Fill?
You have 2 options. You can start hiring a sales representative or a service representative. They both will be in touch with your clients. The salesperson will be in charge of learning about the clients and offering them your agency’s service. On the other hand, a service representative will be working in cross-selling, up-selling, and the most important duty of an agency, retaining.
So, which of these positions is the best to be the first to fill? We recommend that your first hire should be a service agent. Unlike sales, customer service is a never-ending task. A service representative will help you create long-term relationships with your customers, find opportunities to cross-sell and up-sell, and encourage loyalty.
Let’s Talk About Compensation
If you take care of your team members, they will care for your client. You shouldn’t be a fan of commission-only or low salaries. Treat the way you’d like to be treated. Your team members deserve to make money to provide for their families. You can start with a base salary and then add some commissions. Set a salary based on what your team members can do with it; if they can pay bills, buy food, etc.
In addition, the commissions that your team members receive have to be based on your agency’s goals. For example, if your agency has a recurring revenue model, the commission is based on the portfolio your team members manage, what they do to retain their portfolio, and how to increase it.
Where Do I Find My Team Members?
Now that you already know the position you are looking for and the compensation you will give, it’s time to find the person who will take the position. Personally, I like to look for people already working in an agency, because they come with experience in the industry, which is really helpful.
You can start by checking in 3 places:
- Facebook Groups
These are good spaces to find your new hires, but be very cautious with that. You should take this process very slow. Remember that you are trying to reach a person who will be part of your family for a long time.
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