A great way to work on your inbound marketing is by launching a podcast. 

Podcasting is exploding in the United States, and there are many more podcast listeners every week. According to Edison Research, 90 million Americans are listening to a podcast every month, and over the past four years, the number of listeners each week has grown by 120%.

As a digital marketing agency owner, starting your digital marketing podcast should be of interest, as it will help grow your audience and create a genuine connection with your followers. That special connection for your followers can sometimes feel like they know you and open the door to future business with you.

Based on our experience with the Digital Agency Hacker, which is run by Hite Digital, we want to share with you four steps on how to start your digital marketing podcast:

Step 1: Establish Your Goal & Type of Audience

Establish your goals and the type of audience you want to reach. As a digital marketing agency, you might think, “Oh well, I’m going to talk about PPC & SEO.” However, more than the topics you need to think about your audience, are you planning to educate small business owners about the digital marketing world? Do you want to be recognized as a leader and trustful resource for other digital marketing agencies?

With a goal in mind, it’ll be more simple to plan out the topics and to be consistent with the upcoming episodes.

Step 2: Brand Your Podcast

Brand your podcast; this part includes the name and background music. Depending on your intent, choose a catchy name, easy for people to remember.

As for the background music, there are several websites royalty-free music, to name a few that we use:

Step 3: Choose Your Recording Equipment & Editing Software

At first, you don’t need to buy expensive recording equipment. You can even start with your iPhone; it has decent quality and noise reduction if you are alone in a quiet room. 

However, once you move into doing interviews, it’s worth investing in a good quality recording and microphone; doing so will provide you with a clean sound, which will reduce the editing post-production time. Some of the recorders and microphones we have tested are:

Audio Recording/Editing Softwares

Editing will take you time if you don’t have the audio editing experience. Nonetheless, several programs are very intuitive. If you work with Apple, you have GarageBand, which is free; another option is Podcast Studio, which is paid and also allows you to publish. 

But if you want a more powerful audio editing software, we recommend Adobe Audition, available for PC and Mac. 

Step 4: Choose a Podcast Hosting

Take your time to choose a podcast hosting. Depending on where you plan to submit your podcast, there are multiple options. Among the most popular are:

  • Simplecast
  • Castos
  • Captive
  • Buzzsprout
  • Transistor
  • Podbean

We have used Castos and Buzzsprout. So far Buzzsprout is our preferred one, for how easy it is to use and the automation options you get to submit the podcast to multiple channels (Apple Podcasts, Stitcher, SoundCloud, YouTube, Spotify, Google Play Store).

Launching Your Podcast

Last comes the fun part: launching your podcast!

Use social media and your website to announce the launching date. Ask friends, friends of friends, etc. to share and subscribe to your brand new podcast. Also, don’t be afraid to ask for feedback: always ask your audience what they would like to hear about and how you can improve the content.

And above all, have fun!

If you want to join a network of other agency owners to get advice on digital marketing, scaling your business, and projects like a podcast, check out the Digital Agency Hacker’s exclusive Facebook community.