Through countless psychological studies and experiments, we’ve come to understand our emotions and what triggers them. Then marketing has taken advantage of psychology to address its target audience directly and get them to purchase a product or take another action. This is where psychological triggers come into play.

Psychological triggers are unconscious triggers that influence our behavior/actions. When it comes to copywriting, in a world that has become highly digitalized, the content we create for our audience is tremendously essential to convert leads into customers and retain them as well. Businesses engage more with their clients through strong and straightforward content, and psychological triggers are just the cherry on top. 

Types Of Psychological Triggers

There are about forty psychological triggers that can help you create a compelling copy. With SEO becoming more and more popular each day, the term “creative content” can be overwhelming. How can you actually come up with creative copywriting when there are thousands of other businesses offering the same services you do? 

Well, if you know your business well, you know your added value and what makes you stand out from your competition. Having said that, psychological triggers can be the ones to guide your path and give you incredible ideas on how to make your content more unique. So, let’s review some of the most interesting psychological triggers that can be applied to your content marketing.

Belonging Bias

We all love feeling like we belong to something. We’re social human beings who need to be a part of something to share our experiences and be accepted. Belonging Bias helps to make people feel joyous and special when they consume your product or service. You can enhance the sense of community in your business, and emphasize what others are missing out. 

Confirmation Bias

This psychological trigger works to retain customers. When we make a purchase, we convince ourselves we made the best one even if we’re presented with other options after the purchase itself. Therefore, you should continuously remind your clients why they chose you over your competitors.

Forer Effect

When we are inclusive with others, we trigger a sense of acquaintance. When you state a situation and use the word “we” or refer to the person you’re talking to as if you already know them, we’re creating sympathy. Therefore, making your readers picture a scenario and personalizing the content by saying “you” can lead them to engage with your business.

How To Use Them

In order to apply a psychological trigger, you need to know two main things: your audience and your marketing strategies. How come?

Your Targeted Audience

To connect with your potential customers, you have to know what they like, what they do, what moves them. Discovering those peculiarities will allow you to make a more direct marketing strategy. You’ll learn how to talk, what language and expressions you can use to connect with them, etc. 

Your Marketing Strategies

We can use psychological triggers through different marketing strategies such as blogs, email marketing campaigns, landing pages, even your websites has to be designed thinking of psychological triggers. As you can see, all these strategies involve writing. 

Get A Higher ROI Using Psychological Triggers

Challenge yourself to use all triggers that apply to your products or services, and discover how you’ll get more ideas on how to address your customers. Using this marketing strategy will give you incredible views and help you get more creative with your content. More importantly, you’ll notice how your ROI increases and engages more customers.
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