Software and processes are an underrated aspect of scaling a digital marketing agency, but they can be a key factor for improving efficiency, recruitment, communication, and task management. Software can automate and simplify many processes, opening up your time for other projects, and improving the quality of your work as well.
What Tools Will Grow Your Business?
Each of these tools has a specific purpose, and they all work together to create a better experience for you, for your employees, and for your customers. Though each may be an investment, they could improve your sales, customer service, and efficiency in huge ways. Let’s explore these tools and what they can do for your business.
Salesforce is a customer-relationship management platform that tracks your agency’s marketing, sales, commerce, service from anywhere at any time. We love this tool especially to keep track of opportunities and sales and trigger a task process based on these. It’s also useful for task management, auditing, and more. There are so many possibilities in Salesforce that can be customized for your agency.
BambooHR is a software used for human resources management. It collects and organizes all the information you gather throughout the employee lifecycle and keeps track of it in an easy-to-understand way. You can also link your job openings on Bamboo to your website.
Go High Level
High Level is a platform created for agencies. With High Level, you can capture leads, create websites, funnels, landing pages, schedule appointments online, easily customize your follow-ups campaigns, create multi-channel campaigns, and communicate on all your devices.
Moz is an all-in-one SEO toolset. With Moz. you can accomplish SEO tasks such as site audits, rank tracking, backlink analysis, keyword research, and everything SEO-related. If you do SEO, Moz is an absolute must for you and/or your SEO specialists to serve your customers better.
Hubspot is a marketing, sales, and service software that helps your business grow. It also has courses and certifications you can take to learn more about content marketing and sales. This is a great option to combine social media management with sales and email marketing. This software also offers a free CRM. When you use all the tools together, you can have amazing results in terms of customer experience.
Slack is the best way to communicate with your partners and employees all in one place. You can bring your team together by creating channels for specific things related to your projects while everyone sees the same messages and are all connected in one convenient way.
Scale with The Digital Agency Hacker
Whether you’re a first-time agency owner or you already have a lot of time in this industry, it’s never too late to continue growing your agency and promoting positive changes. Learn more about what tools you need to scale in our exclusive Facebook community.