Whether you’re starting your digital marketing agency or you’ve been operating for years, white labeling your services is a great way to go.
It’s challenging for a small or medium-sized agency to expand their services, support their current clients in the process, and hire new personnel with enough experience to maintain the quality of the services they provide. Recruiting and training takes a lot of time, effort, and money that not all digital marketing agencies can afford.
If you doubt if white labeling is the right move for your agency, here are six signs indicating when you should white-label your services.
What is White Label?
White label is when a company purchases a product or service from another company (a white label company) with the right to claim them as their own. For digital marketing agency owners, you outsource the fulfillment of the services you offer to your clients. The white label company handles all your client’s campaigns and often offer additional services.
Depending on the agreements made with the white label, the end client may or may not know the services they are receiving are being white-labeled. Regardless of this, the advantages you get from white labeling your services are numerous.
You Should White Label Your Services If…
1. You Don’t Have Enough Experience in Digital Marketing
You might be great at sales and customer service; however, investing time in learning the different digital marketing platforms and getting certified can take a lot of time. Instead, through white labeling your services, you can guarantee excellent quality while you focus on your strongest skills.
2. You Want to Scale More Quickly
Even if you’re an expert in PPC, SEO, or Facebook, there’s a cap on the number of clients you can handle on your own. If you white-label your services, you’ll have the time needed to invest in scaling your agency more quickly.
3. You’re Spending Too Much On Salaries and Benefits
Adding benefits and competitive salaries is expensive, especially when hiring certified and experienced digital marketers. For a fraction of what you would be spending on wages, you can white-label your services.
4. You Want to Add More Products
With white-label, you can easily add more products without having to worry about training or getting an expert in-house to fulfill your clients’ needs. Many white label companies offer different tools for reporting, tracking, and more, that ease the management of your accounts. Getting the various tools on your own can represent a considerable investment.
5. You Can’t Handle The Workload
You’ll finally get the time to focus on other aspects of your agency’s growth. White-label guarantees all tasks are taken care of by a team of digital marketing experts.
6. You Can’t Get New Clients Because You’re Busy With Fulfillment
If you’re feeling overwhelmed by the number of clients you are handling, and you’re not able to get more clients because you don’t have the resources to serve them, white-label is for you. With white-label, you skip the hiring process and learning curve of a new employee, and instead outsource your fulfillment to a group of services. You’ll have more time to focus on client acquisition, retention, and customer relationship management.
Start growing and scaling your agency by partnering with a white-label company. Learn more about white label and other ways to grow your digital marketing agency inside our Facebook group.