Facebook Advertising has thrived since its beginnings, offering businesses the opportunity to promote their brands while interacting with highly targeted audiences. Facebook Ads allow us to target people based on location, gender, age, job title, interests, and more.
This digital marketing strategy is undeniably appealing to many clients, since campaigns can be set up with specific goals. All these options that Facebook allows us to administer while planning a campaign makes our clients feel like we’re in control and have a more tangible connection with their potential customers.
Nevertheless, how successful can their brand become if you base a digital marketing strategy solely on Facebook Ads? Let’s take a look at five compelling reasons why offering your clients a Facebook Ads strategy alone can be an enormous mistake for your agency.
The Downsides Of A Facebook Ads Strategy
We don’t deny that Facebook Advertising has incredible potential and does deliver results. However, like everything else, Facebook Ads have advantages and disadvantages. Let’s go through the cons of focusing only on Facebook.
- Closer’s Patience
How many Facebook leads will you be able to close? If your strategy and campaign deliver excellent results, but your client is not able to close them, you’ll always be battling with your performance — and your client’s expectations as well. It’ll become a matter of “who’s doing it wrong?”
If your clients are not following those leads until they manage to close them, your work won’t be worth much. They must have people following those leads and working them. Otherwise, your Facebook ads strategy is a waste of time.
- Facebook Is Always Changing
Facebook Ads are based on a lot of regulations and data. This marketing strategy is all about targeting data, gender, age, interests. This is a big issue when it comes to agencies.
Your agency might be growing, but what would happen if targeting your possible leads by age is suddenly decided by Facebook as discriminatory? In targeting, we all know how much age matters. The more data gets regulated, the more difficult it will be to build a strong strategy on leads.
Targeting is a meticulous process. Do you actually go to Facebook to look for some specific services? Perhaps you do, but certainly not most of the time. Targeting through Facebook solely means you’re losing potential clients you could acquire through other digital marketing tools.
The average US adult spends 38 minutes per day on Facebook. It’s a scary low number compared to 2018, where people used to spend 142 minutes per day. Again, Facebook trends are changing all the time.
- Short-term revenue
How much time do you believe your Facebook clients will last? On average, an SEO client in the US lasts from 12 to 24 months, a PPC client from 6 to 12, and Facebook Ads 3 to 6. Not very appealing when you want to engage your clients in your company.
As agencies, we all long for long-term clients. If you base your digital marketing strategy only on Facebook Ads, unfortunately, you’ll be another agency that couldn’t make it past its first months.
- Facebook Ads Support
Facebook isn’t known for its stellar support, and this can be an issue with your clients if you have problems or questions. Asking for Facebook support and getting a “sorry” response after five days is nerve-racking.
This could be troublesome if your main goal is to be efficient and provide your customers with fast problem solutions. You may be working on a solid campaign, but it’s not up to you to experience technical Facebook problems.
Get Out Of The Comfort Zone And Grow Your Agency
The broader range of services you get to provide your clients, the better service you can offer. You can offer a combination of services that will bring more results, or switch to a different service if they’re unhappy with Facebook.
Give your agency the chance to thrive. Explore how the different digital marketing strategies (SEO, PPC, Facebook Ads) complement themselves to build a solid campaign for your clients by joining our Facebook community.