Nowadays, there are many SEO tools for your sites. However, you need to find the best one that can help you reach your goals effectively. One of the tools that have come to the attention of many specialists is the Yoast SEO plugin. Here’s what you need to know about it:
What Is The Yoast SEO Plugin?
According to the Yoast website, the Yoast SEO plugin makes it easy for your site to meet the highest technical SEO standards. It gives you the tools to make your content reach the basic rules of SEO and readability. This plugin is what will “help” you to build the best website you possibly can.
The plugin can be installed on any self-hosted WordPress website. You can choose to have the free version or buy premium Yoast SEO. However, instead of helping SEOs with the sites, Yoast SEO has been giving them some trouble.
Yoast Is Not SEO
This may come as a shock to everyone over the fact that Yoast is not SEO. It is a tool that lets you insert basic SEO elements, but that’s nowhere near the entire SEO process. It doesn’t help with optimization because it doesn’t give users the option to find the right keywords, link building on the website, or the off-page SEO elements, as a true SEO strategy would.
SEO Yoast basically evaluates everything on keyword repetition, and it gives users a false sense of security. Yoast doesn’t really go deep enough on keyword use, and if you use a preposition, conjunction, or any type of stop word Yoast will not recognize it.
Furthermore, its readability is not reliable. Taking hours writing a compelling copy for a client to only hit the light mark on Yoast can be stressful. It’s better if you write directly to your audience, and not for Yoast.
What Does Actually Yoast Measure?
Once you get to experience and explore what Yoast does for you, you’ll discover that its main function is to indicate what you’re doing wrong within your content, what keywords you’re repeating more than necessary, and from then on it makes some suggestions.
It helps to make your WordPress blog friendlier to search engines. It also suggests posts optimizations for search traffic and search rankings. In simple words, the idea is for the blogger to adjust his or her content until all lights turn green (meaning your content is optimum enough for publishing). However, as much as it is the basics of SEO, content is not all there is to do for a complete SEO strategy.
Now going a step further, Yoast is not connected to Google, so how relevant can a tool like this one be? Afterall, if your goal is to rank higher on Google’s search results, shouldn’t you be using Google’s tool instead? We’ll touch base on this topic further in this content.
SEO Is not A 1, 2 step procedure – It’s A Thorough Analysis
SEO Yoast can help you figure out what SEO is about. You can consider it as “the beginner’s guide to understanding SEO.” Why? Because a real SEO strategy is mostly about analysing every webpage within your website, optimizing each of them, taking a look at why you’re ranking for words that are useless, why aren’t you getting clicks on a specific page, why you’re having a high bounce rate, and much more.
As you can notice, an SEO strategy is more complex than it appears. A plugin, such as SEO Yoast, won’t ever do half the job that an SEO specialist would.
A Small Step For An Ocean Of Processes
SEO Yoast can work for you if you’re starting your own website and prefer not to invest in a real SEO strategy at the moment. However, if what you want is to:
- Get a high number of impressions on Google’s SERP
- Rank for specific keywords
- Have more clicks
- Get successful conversions
- Attract potential leads
What you really need is a well-prepared SEO strategy instead of installing a plugin that may work initially but won’t deliver long term results, which is the main core of real SEO work. SEO is a process that takes time to understand, and once you get started, it can take up to three months until you start seeing some tangible results.
Sure, there are some interesting tools you might want to use and try out, which it’s totally fine. Nonetheless, you need to make sure you understand all the SEO processes and how to go through them effectively. Hence, you’ll discover if that plugin is working or not.
Tools Made For Major Leagues
If you want your SEO strategy done as it should be, don’t waste your time on tools that are not connected to Google. Go to major leagues! Which are those?
Google Search Console
SEO specialists work with Google Search Console because there they can:
- Discover new potential keywords
- Know the exact CTR websites are currently having
- Find out which pages are already indexed
- Make a comparison over time on your website’s performance.
- Discover what your potential leads are looking for
- And much more
The list could be endless. The great thing about Google Search Console is that you can use it to your benefit once you’ve become acquainted with it.
Google Analytics provides an in-depth analysis of:
- How much visitors a website is getting
- How much time they spend on each web page
- Demographic information
- Bounce rate
- And much more incredible information on the overall behavior of visitors within your website.
Having all those statistics can help you figure out what optimizations and improvements you can do in order to improve the visitors’ experience.
Invest in SEO
If your digital marketing agency is not completely strong on its SEO strategy, we have some helpful tips on the Digital Agency Hacker blog that can help you get started. You need to make sure that your clients understand why they need SEO, so here’s an excellent article that you could explain or send over to them.
If you ever have any doubts regarding SEO or anything that has to do with digital marketing, join our Facebook group to guide you!